Offered to BB&R clients, this program helps you and your Financial Professional develop the appropriate blend of asset classes for your overall investment strategy.

With decades of market activity to analyze and hundreds of studies to review, we now know the most important factor that affects investment performance isn't the ability to time the market, anticipate global economic changes, or forecast investor psychology. In fact, more than 90% of a portfolio's performance depends on a process known as asset allocation—the science of combining the right categories of investments.

The concept was originally developed by Nobel laureate Professor Harry Markowitz of the University of Chicago. Large pension-fund managers and other institutional investors have benefited from this approach for years. Now individual investors are taking advantage of this methodology as well.

4.6% Security Selection 
2.1% Market Timing 
1.8% Other Factors 
91.5% Asset Allocation 
Source: Brinson, Singer, and Beebower, "Determinants of Portfolio Performance II: An Update," Financial Analyst Journal, May-June 1991.

Strategic asset allocation begins with diversification—making sure you don't put all your money into one type of investment. Regardless of the percentages, a strategically diversified portfolio often includes a mix of:equity investments including domestic and international stocks and stock mutual funds; fixed-income securities such as corporate, government, or municipal bonds; and other investments including CDs and money markets. These categories of investments are also known as asset classes.

Different asset classes react differently to the same changes in the world's economy. The right mix is critical because it doesn't matter as much how one particular investment performs, but how all of your investments perform together.

Diversifying your investments may reduce your portfolio's volatility. Of course, no strategy can guarantee against losses in every conceivable investment situation.

When you take a strategic approach to investing, by diversifying your portfolio and taking advantage of asset allocation, you arm yourself with the tools of successful investors.

When you work with a BB&R Financial Professional, your Asset Allocation Review may include:

a recommended asset mix for your investments; a comparison of your existing portfolio to the new portfolio proposed for you; and information on the potential returns and volatility of your existing and proposed portfolios.

If you are interested in taking advantage of our process, talk with a Financial Professional at one of the BB&R offices.